Future
We see fairtrade products continuing to increase in popularity, organic will continue to be in demand but cost pressures will slow this category
Our intention is to continue the lead in flapjacks but also offer a variety of products as discussed. Cakes are indulgent and we customers feel happy with their purchase, quality ingredients at affordable prices
Due to a slow down and excessive taxes in this country the majority of the population may seek down grade or look at value items. We can help in this category by pricing quality items at affordable prices
Healthy products have plateau but innovation will provide opportunities
The concept of family eating is limited but cakes now fall in two areas, on the go single serve or family treat or party/friends. The eat now occasions need quality offering our Fruit & Nut Slices is an example
Flapjacks may have plateaued but with innovation this category has I believe substantial opportunities.